About Us

Hi, we’re Jason and Jill! Jason, originally from Indiana, spent his childhood vacationing in Southwest Florida at the old Bokeelia cottages, while Jill, from Northern Virginia, grew up visiting the area as her parents had a winter home located in Fort Myers. Over the years, both of us longed to escape the cold winters, so we made our way to Florida and found our home along the beautiful Gulf Coast.
Our love for the water, fishing, shelling, and boating not only brought us together but became the foundation of our life here. So much so that we tied the knot by the iconic Sanibel Lighthouse, making our love for the coast truly a part of our story. Now, we’re excited to share that passion with you—whether you’re an angler, a beachcomber, or just someone who loves the salt air as much as we do.
With over 20 years of coastal living, we know firsthand the excitement of reeling in a great catch, the relaxation of a sunset by the shore, and the thrill of finding that perfect lure. That’s why we started CAST n' COAST—to make high-quality fishing gear, beachwear, and accessories affordable for everyone who loves the water as much as we do.
Whether you’re just getting started or have years of experience on the water, we’ve got you covered. If you're looking for stylish apparel, the right accessories, or that one lure you swear by—we’re here to help.
For us, this isn’t just a business, it’s a way of life, and we’re excited to share it with you.
Tight Lines & Sandy Toes,
Jason & Jill